Hardware-as-a-service (HaaS) is gaining momentum across a variety of industries. Many of the early adopters of HaaS are in robotics, offering robots-as-a-service (RaaS) to decrease barriers to entry and improve overall value to customers. Others offer machine-as-a-service (MaaS), device-as-a-service (DaaS), or equipment-as-a-service (EaaS).
Some companies pitch outcomes more than assets, offering data-as-a-service or platform-as-a-service models. From network-as-a-service to facades cleaning; managed service providers (MSPs) to managed security service providers (MSSPs); and autonomous construction equipment to diagnostic sensors and 3D printers, these companies are on the cutting-edge of their fields.
This post is part of a series about modern hardware companies, their business models, and the future of HaaS. For more, see posts from early and late April, early and late May, early and late June, and early July.
Trimble provides end-to-end solutions that bridge the physical and digital worlds across construction, geospatial, agriculture, and transportation. Its portfolio includes GNSS receivers, laser scanners, robotic total stations, onboard vehicle telematics, and connected jobsite hardware. These tools integrate seamlessly with proprietary software platforms like Trimble Business Center, WorksManager, and TMW.Suite, which support 3D modeling, service verification, fleet routing, and real-time asset tracking. Trimble also offers the Construction One suite: a unified platform for contractors spanning ERP, project management, estimating, and collaboration. From self-performing concrete pours to mapping global supply chains, Trimble enables real-time, data-driven decision-making at scale.
Trimble operates a hybrid commercial model that combines upfront hardware sales with subscription-based software, cloud services, and analytics. Core applications such as Trimble Access and Machine Control are available via perpetual or annual licenses, while platforms like Construction One and TMW.Suite are delivered as bundled SaaS offerings. For civil construction in particular, Trimble has expanded this approach through Trimble Works: tiered subscription bundles that place hardware, software, updates, and support under a single recurring contract. In select verticals, this model extends into hardware-as-a-service (HaaS) programs that package equipment, software, training, and protection into predictable operating spend—giving customers flexibility to scale while increasing Trimble’s recurring revenue mix.
“Since its introduction three years ago, our Works subscription offerings have delivered greater operational flexibility to civil contractors worldwide,” says Elwyn McLachlan, VP of Product & Strategy at Trimble. “This new subscription program meets the varying needs of customers of all types and sizes—from large fleet operators to local excavation companies.”
Invio Automation
Invio Automation delivers custom industrial automation solutions to complex manufacturing environments where precision, safety, and scale are mission-critical. With deep roots in tooling and system integration, Invio combines advanced hardware (like autonomous guided vehicles (AGVs) and robotic work cells) with intelligent software such as MES and SCADA systems. The company’s Solutions division specializes in automation cells, bonding and welding, vision inspection, and packaging, while its Technologies division focuses on heavyweight AGVs, turnkey assembly lines, lift-assist tooling, and robotic process integration. From cleanroom-ready diagnostic handling systems to high-payload AGVs used for EV battery, axle, and engine subassemblies, Invio supports automation across every stage of the factory floor.
While many of the company’s projects are custom-built and integrated onsite, Invio’s delivery model reflects a hybrid recurring sales model increasingly aligned with hardware-as-a-service (HaaS) principles. Solutions are often deployed through multi-phase engagements, which may include early-stage design consulting (via their Factory of the Future Rapid Automation Assessment program), R&D pre-validation, and post-installation services such as predictive maintenance, remote support, and workforce training. Invio’s AGVs are designed for longevity and adaptability, with modular features like onboard fluid-fill systems, lift tables, and integrated weld stations. With expertise in process optimization and factory digitization, Invio acts as a long-term partner to OEMs and advanced manufacturers navigating Industry 4.0 transformations.
Ultimaker
UltiMaker manufactures desktop and professional 3D printers that emphasize modularity, ease of use, and integration into existing design and production workflows. The S series and Method series cover prosumer, education, and light industrial applications, while the new Factor 4 targets full industrial use cases such as jigs, fixtures, and tooling for CNC machining, as well as on-demand parts for aerospace and defense. Machines are designed to work with engineering-grade materials, and modular print cores simplify maintenance and extend machine life. On the digital side, UltiMaker offers Cura (its open-source slicing software) and Digital Factory, a cloud platform for remote fleet management, print job scheduling, and workflow integration with CAD systems. Together, this ecosystem makes it easier for customers to scale 3D printing from prototyping to production.
UltiMaker’s revenue mix combines hardware sales, subscription software, and consumables. Printers range from ~$6,000-$9,000 for the S5/S7 to ~$20,000 for the Factor 4. While the machines are sold outright, UltiMaker builds recurring revenue streams through software tiers (Essentials and Professional), which provide features like secure remote management, verified plugins, digital libraries, and enterprise-grade support. Materials (filaments) form another recurring pillar, supported by an open partner ecosystem. Educational programs and training services extend engagement beyond hardware sales. In practice, this positions UltiMaker as a hybrid HaaS provider: customers own the machines, but value is increasingly tied to subscriptions, software workflows, and repeat consumables.
AGEYE
AGEYE delivers a vertically integrated automation platform for indoor agriculture, combining modular growing racks, mobile robotics, multispectral cameras, IoT sensors, and lighting systems with AI-powered software that tracks plant health, environmental metrics, and operational efficiency at the individual plant level. The platform captures thousands of data points per day—from photosynthesis rates and canopy density to nutrient uptake and airflow conditions—feeding real-time insights into a centralized dashboard. AGEYE’s software then translates that data into actionable recommendations, automating irrigation, lighting, and climate controls to optimize yield and reduce resource use.
The company operates under a hybrid recurring sales model: customers purchase the HYVE automation system upfront, including the robotic racks and sensor kits, and then subscribe to AGEYE’s analytics and monitoring software through a recurring license. The model is designed for flexibility, integrating easily with third-party infrastructure and scaling with farm size and complexity.
Hirebotics
Hirebotics provides plug-and-play cobot systems for welding and plasma cutting, purpose-built for metal fabricators facing skilled labor shortages. Each system pairs industrial hardware—like the Universal Robots UR10e or UR20 cobot—with Beacon, a proprietary smartphone- and tablet-based app that lets operators “teach” cobots in minutes. Users simply guide the robot manually, adjust weld or cut parameters through an intuitive interface, and hit “Teach”: no code, no robotics expertise required. Products include the Cobot Welder and Cobot Cutter, both designed for high-throughput, low-rework automation of repetitive shop floor tasks.
The company offers a hybrid hardware-as-a-service (HaaS) model, combining equipment sales with optional financing, rental, and uptime protection programs. Hirebotics’ Try-Before-You-Buy program allows shops to rent cobots with a two-month minimum, apply rental fees toward purchase, and receive on-site training. Subscription-style support via BeaconCare ensures 24/7 access to repair services, discounted parts, and loaner cobots to prevent downtime. Each system includes the robot arm, application-specific tooling (e.g., Miller welders or Hypertherm plasma cutters), and access to Beacon’s software and AI-powered setup recommendations. The model enables metal shops to scale output without hiring, retraining, or changing how their teams work.