HaaS 100 (late May 2025)

Hardware-as-a-service (HaaS) is gaining momentum across a variety of industries. Many of the early adopters of HaaS are in robotics, offering robots-as-a-service (RaaS) to decrease barriers to entry and improve overall value to customers. Others offer machine-as-a-service (MaaS), device-as-a-service (DaaS), or equipment-as-a-service (EaaS).

Some companies pitch outcomes more than assets, offering data-as-a-service or platform-as-a-service models. From network-as-a-service to facades cleaning; managed service providers (MSPs) to managed security service providers (MSSPs); and autonomous construction equipment to diagnostic sensors and 3D printers, these companies are on the cutting-edge of their fields.

This post is part of a series about modern hardware companies, their business models, and the future of HaaS. For more, see posts from early and late February, early and late March, early and late April, and early May.

Density

• Founded date: 2014
• Location: San Francisco, California
• Employees: ~100
• What they do: Space analytics through real-time occupancy sensing
• Key customers: Exxon Mobile, AT&T, Ericsson, Okta, Shopify, Stripe
• Website: density.io

Density develops advanced occupancy sensors and workplace analytics software that help companies measure and optimize how their spaces are used. Their suite of sensors—including Open Area, Entry, and Waffle—provides anonymous, real-time people counting for offices, meeting rooms, phone booths, and shared workspaces, enabling businesses to maximize space utilization while enhancing employee experience. These sensors integrate seamlessly with Atlas Analytics, a software platform that transforms raw occupancy data into actionable insights. By combining edge-based intelligence, AI-driven analytics, and cloud connectivity, Density helps organizations improve efficiency, reduce real estate costs, and create better workplace environments.

Density offers a hardware-plus-software pricing model, allowing companies to purchase sensors while subscribing to Atlas for Workplace. The Waffle sensor, for example, is currently priced at $149 per unit, with software subscriptions starting at $8/month for rooms and flex spaces and $2.50/month for desks and phone booths—all billed annually. Customers can also opt for enterprise-wide deployment, with custom pricing for large-scale operations. This flexible, plug-and-play model ensures businesses can scale their space intelligence solutions efficiently while minimizing upfront capital expenditures.

“The best technology is invisible—it just works, and it makes life easier,” says Andrew Farah, Co-founder & CEO of Density. “We built our pricing model to reflect that philosophy. By offering simple, transparent pricing, we remove barriers to adoption and empower companies to make smarter decisions about their real estate investments. Whether it’s a startup optimizing for hybrid work or a Fortune 500 managing millions of square feet, Density ensures that every space delivers maximum value.”

Unbox Robotics

• Founded date: 2019
• Location: Claymont, Delaware (HQ in Pune, India)
• Employees: ~120
• What they do: Modular robotics solutions for parcel sorting and order fulfillment
• Customers: Small to large e-commerce, retail and logistics enterprises
• Website: unboxrobotics.com

Unbox Robotics offers software-defined robotics solutions for logistics operations. The company’s flagship product, UnboxSort, is a patented vertical parcel sorting and order consolidation system that leverages Swarm Intelligence and machine learning to optimize efficiency. This compact, modular solution can be installed in under two weeks, occupies 50–80% less physical space than traditional systems, and boosts productivity by 3–5x. Designed for omnichannel fulfillment, UnboxSort handles parcel sorting and order consolidation with speed and accuracy, helping businesses streamline operations in retail, e-commerce, and logistics.

Unbox employs a robots-as-a-service (RaaS) subscription model, combining hardware and software in a flexible, pay-per-use framework. This approach eliminates the need for significant upfront hardware purchases, and makes cutting-edge automation accessible to logistics companies of all sizes. A subscription includes deployment, training, ongoing maintenance, 24/7 support, and regular updates, ensuring clients benefit from minimal downtime and scalable automation that adapts to evolving business demands. With its modular design and configurable capabilities, UnboxSort allows businesses to scale their operations efficiently, improving throughput and reducing operational costs.

“Our RaaS model reflects our commitment to making advanced robotics both accessible and adaptable,” says Pramod Ghadge, CEO and co-founder of Unbox Robotics. “By eliminating upfront investments and focusing on scalability, we empower businesses to tackle industry challenges like fluctuating demand, space constraints, and rising costs. This approach not only enhances operational efficiency but also ensures our clients stay agile and competitive in an ever-changing logistics landscape.”

Hidden Level

• Founded date: 2018
• Location: Syracuse, New York
• Employees: ~85
• What they do: Aerial and RF sensing solutions for security and situational awareness
• Key customers: NASA, Federal Aviation Administration (FAA), Syracuse Airport
• Website: hiddenlevel.com

Hidden Level specializes in advanced radio frequency (RF) sensing technologies, delivering solutions for detecting and tracking modern aerial and electromagnetic threats. The company’s passive radar and RF detection systems spot dark targets, monitor spectral weather, and operate undetected, ensuring critical infrastructure and public safety are safeguarded. Hidden Level’s technology provides real-time coverage, instant operator identification, and seamless integration of live and historical data. For critical infrastructure, their multifunction sensors offer early detection of disruptive drone activity, enabling proactive protection for power plants, manufacturing facilities, airports, and other vital locations. In public safety, Hidden Level’s solutions enhance drone operations for search and rescue, firefighting, and venue security, transforming how communities and airspace are protected.

The company’s business model integrates hardware and software under a flexible subscription framework. Customers can secure their surroundings in two ways: by tapping into Hidden Level’s global “data-as-a-service” (DaaS) network for real-time insights without on-site hardware investments, or by gathering their own data with tailored sensors to suit their mission. For localized solutions, the company offers sensors like the Surge (for passive radar and direction finding), Breaker (for critical infrastructure security), and Crest (for temporary or targeted protection). These sensors come with a Remote Node Control box that provides power, networking, security, health monitoring, and remote power-cycle capabilities. Contracts include installation, ongoing updates, predictive maintenance, and software-defined integration, ensuring clients have access to the latest adaptive performance technologies without the complexity of independent system management.

AvaSure

• Founded date: 2008
• Location: Belmont, Michigan
• Employees: ~250
• What they do: Intelligent virtual care platform
• Key customers: U.S. Department of Veterans Affairs, Baptist Health System, Beacon Health System, UNC Health, Centra
• Website: avasure.com

AvaSure is a healthcare technology company specializing in virtual patient monitoring and remote care solutions. Its flagship product, the AvaSure TeleSitter, enhances patient safety, prevents falls, and optimizes staffing. Equipped with 1080p cameras and 10x optical zoom, the TeleSitter enables trained attendants to monitor multiple patients remotely via two-way video and audio. Seamlessly integrating with hospital-grade televisions and electronic health record (EHR) systems, the platform provides real-time intervention and reduces the burden on overextended clinical staff. AI-driven alerts identify high-risk events, automatically notifying on-site staff and leveraging predictive models to enhance patient outcomes. AvaSure’s analytics dashboard tracks metrics such as device utilization and intervention rates, while its ORNA database, which contains data from millions of hours of video monitoring, helps hospitals benchmark their performance against industry standards.

AvaSure offers its hardware and software as a single package, with flexible deployment options tailored to each healthcare facility’s needs. Hospitals can choose from mobile, wall-mounted, or ceiling-mounted monitoring devices, which are all equipped with enterprise-grade security and privacy controls. A subscription includes access to the company's cloud-based software platform, which features advanced analytics, AI-powered patient monitoring, and integration with existing hospital systems. Additionally, AvaSure provides onboarding, training, 24/7 tech support with rapid response times, and real-time performance monitoring to ensure adoption and continuous improvements in patient safety and efficiency.

Miso Robotics

• Founded date: 2016
• Location: Pasadena, California
• Employees: ~100
• What they do: AI and robotics for restaurants
• Key customers: Jack in the Box, White Castle, Caliburger, Dodger Stadium
• Website: misorobotics.com

Miso Robotics’ flagship product is Flippy, a modular robot that can grill and fry foods. Flippy is designed to move horizontally along a rail system that aligns with the kitchen’s workflow. This allows it to efficiently handle a variety of tasks, such as dipping fries, flipping burgers, and even assisting with prep work as it moves along the line. The robot moves quickly—up to 1.5 meters per second—and can handle up to five fryers and payloads up to eight kilograms. It requires only seven inches of aisle space, can be installed in less than 12 hours and trained in a single shift, and self-cleans. Flippy utilizes AI cameras to identify foods in its AutoBins and employs machine learning to constantly adjust the sequence of tasks for maximum efficiency. It also leverages sensors and intelligent monitoring systems to maintain consistent cooking temperatures, ensuring food is prepared to exact specifications.

Miso offers Flippy under a robotics-as-a-service (RaaS) model. With a base subscription averaging $3,000 per month, the solution includes software updates, proactive monitoring, routine maintenance, and 24/7 technical support. The pricing model offers flexible terms, including a no-money-down option. This approach helps restaurants see increased throughput and labor savings, making it an accessible and cost-effective solution for automation in the kitchen.